Arrital at Fuorisalone 2023 speaks to the future, celebrating over forty years of history and ten years of brand experience. On the occasion of the Milan Design Week 2023 to be held from 18 to 23 April, Arrital presents at the Showcase in Milan, Via Melchiorre Gioia 8, the latest collections and its most iconic products, designed and built to best communicate the values of a path that, looking to the future, celebrates over forty years of history and ten years of brand experience. Dreaming the Future wants to be the bearer of a new meaning for Arrital, which, aware of the results achieved so far in terms of turnover (80 million in 2022), Brand Value, distribution and product quality, declares itself ready to take on new market, internationalisation and reputation challenges, moving from the philosophy of the product to that of the project .
“Today’s market trends are essentially looking at two paradigms: the user, at the centre of design, experiential and wellness choices, and the hybridisation of spaces,” says Christian Dal Bo, General Manager of Arrital . “The home has become a multitasking context, where technology and design must guarantee additional functional and ergonomic values, for living and working. The project will be the reference context in the residential & retail and contract world. This is demonstrated by the development of new kitchen, living and bathroom systems, the style of communication and participation, and collaborations with architects and designers”.
After joining the We.Do Holding Spa group in 2019, Arrital aims at international growth and the development of new innovation projects, also in a managerial key. Dreaming the Future will therefore be a turning point in the Brand’s history, the synthesis of a rich corporate path, but also the beginning of a vision towards the construction of new ways and places to experience Arrital design. For the occasion, the Arrital Showcase in via Melchiorre Gioia 8 will be set up to express the Brand’s vision of contemporary living through a home feeling exhibition itinerary featuring the new iconic Nautila system together with the latest compositions of the best seller Ak Project, the Feeling Home living collection and the new release of Modo Project by Altamarea, Arrital’s bathroom line. arrital.it
