Lea Ceramiche: Kartell has recently inaugurated its new shop in Genoa, in Via XXV Aprile, a historic and representative artery of the Ligurian capital with its elegant 19th-century buildings, fashionable venues and sophisticated boutiques. In the flagship store designed by architect Ferruccio Laviani, the brand’s long-standing art director, and set in the “Superba”, sober and rational environments, softened by granite arches and columns, allow visitors to live the Kartell experience in an immersive way and touch the beauty and quality of the renowned brand. From the latest catalogue collections to Kartell’s flagship collections, the Flagship store in Genoa is the design address where to find the most diverse furnishing solutions united by a constant search for technology and new materials.
The contribution of Lea Ceramiche
In a space with these prerequisites, ceramic surfaces with a strong design content and long recognised as representative of a style that is as unmistakable as it is authoritative – that of Lea Ceramiche – could not be missing. Architect Laviani, who boasts a long collaboration with both brands, opted for a collection designed by Fabio Novembre, Slimtech Concreto, which celebrates cement as a symbol of modern architecture. With its sophisticated minimalism, Concreto was considered the ideal surface to enhance Kartell’s proposals and connote the Genoese shop with an extremely contemporary, practical and versatile product, making it even more sophisticated.
Thus, 170 square metres of Slimtech Concreto slabs in the fascinating Light nuance – very close to the timeless dove-grey colour – were laid with a very precise objective in mind:“Kartell is always in search of new modes of expression, not only through its products but also through its points of sale ” –explained Ferruccio Laviani –“Kartell’s retail concept, in fact, is constantly evolving to align itself with the trends and needs of the present. This is why Concreto by Lea Ceramiche was used, a wall covering that, besides being consistent with the contemporary nature of Kartell products, was also easy and versatile in terms of formats and finishes.”
LEA CERAMICS
Lea Ceramiche is the perfect synthesis of visionary design and technological performance, and is a partner of creativity anywhere in the world, for any type of architectural project that seeks distinction through a unique and recognisable style. Continuous innovation, absolute reliability of performance and the ability to dare have made Lea Ceramiche an undisputed protagonist of world architecture, allowing it to sign significant and prestigious partnerships with internationally renowned designers and project professionals.
The company’s ability to innovate is based on continuous experimentation that, thanks to the development of production systems and cutting-edge technologies, allows Lea Ceramiche to offer its customers a wide range of products of the highest quality, so much so that in recent years it has received prestigious international awards for both its excellent technical performance and design content. Constant and considerable investments aimed at obtaining, every season, an offer of collections with great personality, have given rise to Slimtech, the revolutionary laminated stoneware with an ultra-thin thickness of 3.5, 5.5mm and 6mm and extra sizes up to 100×300 cm and 120×278 cm, suitable for uses that are today inaccessible to traditional ceramics. leaceramiche.it
PANARIAGROUP
Lea Ceramiche is part of Panariagroup Industrie Ceramiche S.p.A., an Italian multinational group, world leader in the production and distribution of ceramic surfaces for floors and walls. With more than 1,700 employees, more than 10,000 professional customers, 7 production plants (3 in Italy, 3 in Portugal and 1 in the United States), Panariagroup is a reference player in its sector and boasts a geographic distribution of sales 80% focused on foreign markets.
Specialised in the production of porcelain stoneware and laminated porcelain stoneware, through its own commercial brands (Panaria Ceramica, Lea Ceramiche, Cotto d’Este, Blustyle and Maxa the Italian ones, Margres, Love Tiles and GresArt the Portuguese ones, the American Florida Tile and Bellissimo, the Indian brand), Panariagroup offers high quality and prestige solutions for all the needs of residential, commercial and public architecture. Panariagroup is a reality of international dimensions present in Italy, Portugal, United States, India and in more than 130 countries in the world with a wide and capillary sales network.
