On the occasion of the Salone del Mobile 2023, Radici presents a series of new designs for floor coverings signed by important names in the world of design and creativity: Chiara Andreatti, Arthur Arbesser and the DWA studio.
The brand thus confirms the direction taken during the previous edition of the trade fair: for the second year, in fact, Chiara Andreatti is in charge of the stand design and art direction for the company, as well as some of the new products. The designer’s design eye and sophisticated creativity direct Radici’s path towards the future, proposing a refined aesthetic linked to the world of design. On the occasion of the Salone del Mobile 2023, Chiara Andreatti will sign both three new design proposals for textile floor coverings and the layout of the Radici stand at the fair (Hall 14 – Stand E26).
For the set-up, Chiara Andreatti imagines a system of openings and passages that create an imaginary path inside the stand. The soft forms of the textile walls thus give the set-up a light dynamism, while at the same time maintaining an aesthetic imprint of great impact thanks to the choice of using nature tones with a strong intensity. In contrast to the asymmetry of the geometric shapes that make up the system of windows and passageways, the new designs presented like works in a museum, with their pure lines and regular profiles, stand out on the walls of the stand. Next to Chiara Andreatti’s three surfaces, Tama, Velvet and Cookies, studio DWA designs Traffic and Kink, two kaleidoscopic patterns with a disruptive expressive force. Finally, Arthur Arbesser signs Tartan Doodles and Sponge: the first is characterised by a play of different layers with contrasting shades and patterns, the second by a dynamic sponged effect in black and white. The novelties presented at the Salone del Mobile 2023 tell the story of the brand’s new direction, which opens the doors to the creativity and aesthetic vision of creatives from different worlds, between design, architecture and fashion, creating unprecedented blends and textures.
Tartan Doodles by Arthur Arbesser
Tartan Doodles designed by Arthur Arbesser is a dynamic overlapping of different layers, like a layering of worlds and visions that invite you to lose yourself in a parallel space-time dimension, finding new details, shapes and interpretations at every glance. “In Tartan Doodles ,” says Arthur Arbesser, “I decided to mix a pattern linked to classicism and traditional decorativism – the red tartan – with something unusual and unexpected: a more instinctive drawing, a doodle.” As the name itself suggests, in Tartan Doodles we in fact find the famous Scottish pattern which, with its criss-crossing of vertical and horizontal stripes, creates a play of transparencies while allowing a glimpse of the irregular underlying pattern reminiscent of doodles. The liveliness of the pattern is further emphasised by the choice of predominant shades: red and blue, the contrast of which creates a chromaticism that results in great expressive power. The background is a deep pink that further accentuates the depth of the pattern.
Sponge by Arthur Arbesser
In Sponge, Arthur Arbesser reinterprets one of the classics of design: black & white. However, the fashion designer chooses to break with the minimal tradition that distinguishes this trend by creating a strictly irregular pattern. Starting from a very geometric pattern reminiscent of chess, Arthur Arbesser creates a pattern that replicates the sponged effect, thus acquiring organicity and dynamism. The final effect is a pattern that finds character and expressive force in the minimalism of black and white.
Traffic by DWA
A dynamic crossroads of shapes, colours and overlapping plays. Trafficdesigned by DWA is a pattern in which to get lost and find oneself, in a constant exercise of observation and search for ever new details. Shapes and transparencies mark the rhythm of a pattern that generates a continuous, endless visual effect on the surface. “Traffic,” say DWA, ” was born from the exercise of superimposition and subtraction of a quadrangular geometric element: a pattern that is only apparently chaotic, in which the rules underlying its composition are not immediately perceptible.” The alternation of contrasting colours – mainly yellow, lilac and purple – also lends an almost tactile characteristic to the carpet, which seems to acquire three-dimensionality.
Kink by DWA
In Kink, a single line formed by arcs of different sizes entangles itself, generating a labyrinthine weave in which the eye gets lost searching for its origin. DWA designs a pattern with a decorative spirit, characterised by a dynamic, uninterrupted flow of fluid lines that meet and overlap. The name of the collection ‘kink’ comes from the English language and indicates a twist or sharp bend in a linear element, such as a thread or a rope, thus recalling the pattern. In a figurative sense, it can also mean eccentricity or whimsy. Finally, solid colours give a graphic appearance to arabesques that, by multiplying and overlapping, create an infinite mesh.
Woven
Tama by Chiara Andreatti
Chiara Andreatti presents Tamaa chevron pattern consisting of a Japanese-inspired zigzag movement. In fact, the pattern recalls the delicate woven decorations on straw and willow of vintage Japanese brooms and brings them back on a large scale, thus emphasising their precious yet graceful decoration. The pattern is thus a harmonious interlocking of regular geometric shapes that create a dynamic yet light optical effect. Tama is a woven surface, made in particular with Wilton weaving with alternating Cut&Loop backgrounds, in warm shades of rust and black.
Velvet by Chiara Andreatti
The Pattern Velvet designed by Chiara Andreatti is an immersion in the shades of intense blue, lulled by the precise alternation of the different tones created on the different thicknesses of the surface. The ton sur ton design plays on the interweaving of overlapping corners and edges, creating a classic and elegant atmosphere, further emphasised by the three-dimensionality of the different layers. Velvet is made of 100% Wilton wool using the Cut&Loop technique.
Cookies by Chiara Andreatti
The new pattern Cookies signed by Chiara Andreatti is a decoration with an exquisitely contemporary imprint. The name is a reference to the graphic motif of alternating rounded graphics vaguely reminiscent of ladyfingers. The pure lines of the design create clean, gentle geometries, resulting in a pop-inspired decoration. Finally, cream, powder and black shades give a classic yet sophisticated look to the pattern. Cookies is made of 100% Wilton wool using the Cut&Loop technique. roots-home.com
